Why are hundreds of thousands of people paying $10.00 for a gift they’ve never seen? A few weeks ago, I wrote a guest blog article on Culture Feast and I explained how a new business website is getting all the “web 2.0″ press as of late. Basically you pay $10.00 to this company (SomethingStore.com) and they will ship you a gift within one to two weeks. The catch? You have no idea what this gift will be! It can be a gadget, an iPod or a $10 paperclip. Others have reported getting dolls and even clothes that were tres chic!

SomethingStore.com has risen to new heights in terms of companies playing in the social networking arena because what they offer to consumers is something so kindergarten “Americonic.” You pay for a toy and the toy comes to you in one to two weeks. Once you get this surprise, you then message it to everyone on your network and so on and so forth. It’s a brilliant idea, it’s a simple idea and it ties into social networking very easily.

I got my package yesterday. It took two weeks but I got an email with in the first 4 business days of my transaction stating their apologies and how the press has given them lots of exposure and therefore they’re trying to keep up with demand.

I can’t say I’m thrilled with my gift from SomethingStore.com, but I can say I’ll use it, it came in great condition and it was fun.

http://www.vimeo.com/1138519

Now go buy you something fun at SomethingStore.com and make sure you let me know what you got in the comments!